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Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 22Conversion 83Competition 26Returns 80Price range 78Avg price 81Brand share 26Review moat 23Quality gap 52

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$6.90–$45.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 72K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,848.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

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