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Worth a lookShows searches that convert (12.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Price range
Good$6.89–$28.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$295K$295K/yr · 161K searches
Review moat
Okay2,912.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch