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Worth a lookShows a $24.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$24.9M$24.9M/yr · 22.5M searches
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.30–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.56avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad38,316.23avg incumbent reviews — the moat a new listing must climb