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Worth a lookShows searches that convert (12.4% search→purchase), but soft demand (-13.9% this quarter) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Market size
Okay$274K$274K/yr · 177K searches
Price range
Okay$5.28–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,748.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand