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Prices mostly outside the sweet spot ($6.19–$15.53) — this niche doesn't clear our bar today.

Market size 28Growth 22Conversion 82Competition 33Returns 84Price range 6Avg price 25Brand share 39Review moat 13Quality gap 21

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$124K

$124K/yr · 156K searches

Avg price

Okay$8.98

avg listing price — sweet spot $15–$100

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad26,467.61

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$6.19–$15.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

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