45
us to japan plug adapter
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.80–$33.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$348K$348K/yr · 271K searches
Review moat
Good1,427.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier