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unicorn ipad case
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.48avg listing price — sweet spot $15–$100
Price range
Incredible$15.25–$37.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,412.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 20K searches