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49

under desk power strip

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Soft demand (-10.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 20Conversion 41Competition 65Returns 85Price range 89Avg price 95Brand share 63Review moat 37Quality gap 23

Avg price

Incredible$28.12

avg listing price — sweet spot $15–$100

Price range

Great$11.03–$66.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,849.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$135K

$135K/yr · 148K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Search terms