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50

tze-251

Worth a look

Shows searches that convert (16.9% search→purchase), but soft demand (-8.0% this quarter) keeps it on the watch list.

Market size 31Growth 21Conversion 98Competition 28Returns 97Price range 86Avg price 95Brand share 30Review moat 63Quality gap 28

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.98

avg listing price — sweet spot $15–$100

Price range

Great$16.19–$110.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good994.31

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$145K

$145K/yr · 24K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

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