40
type l plug adapter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Good$8.56–$29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,695.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$162K$162K/yr · 75K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand