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type f plug adapter
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Good$7.25–$27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$421K$421K/yr · 228K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,638.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality