56
type c adapter
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$325K$325K/yr · 420K searches
Price range
Okay$4.55–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.78avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,046.65avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand