35
tv lift
Skip itPrices mostly outside the sweet spot ($118.92–$244.32) — this niche doesn't clear our bar today.
Review moat
Great366.85avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$278K$278K/yr · 236K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$183.60avg listing price — sweet spot $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$118.92–$244.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price