35
tpm 2.0 module
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Great160.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Price range
Great$13.01–$25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 86K searches
Signals High Returns