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tp link modem
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$137.70avg listing price — sweet spot $15–$100
Review moat
Bad5,205.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Price range
Bad$29.17–$372.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$44K$44K/yr · 41K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand