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tiny mouse
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Price range
Okay$6.16–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,085.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$40K$40K/yr · 90K searches