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thunderbolt to usb adapter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.64–$47.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Market size
Okay$151K$151K/yr · 104K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Review moat
Bad33,364.4avg incumbent reviews — the moat a new listing must climb