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thunderbolt to hdmi cable
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Price range
Okay$5.73–$23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$122K$122K/yr · 83K searches
Review moat
Bad9,370.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand