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thunderbolt switch
Skip itPrices mostly outside the sweet spot ($25.27–$706.14) — this niche doesn't clear our bar today.
Review moat
Great227.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$203.90avg listing price — sweet spot $15–$100
Market size
Bad$86K$86K/yr · 42K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.27–$706.14cheapest to priciest tracked listing — scored on the share inside $15–$100