43
thin extension cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Price range
Okay$4.44–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$104K$104K/yr · 167K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,217.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand