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thermal vision
Skip itPricing outside the sweet spot ($500.74 avg) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Great396avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$454K$454K/yr · 119K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.79–$4311.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$500.74avg listing price — sweet spot $15–$100