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47

thermal pad

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 46Growth 25Conversion 65Competition 56Returns 84Price range 51Avg price 60Brand share 31Review moat 53Quality gap 21

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,391

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.84–$24.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$248K

$248K/yr · 323K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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