44
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Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.45avg listing price — sweet spot $15–$100
Price range
Good$8.88–$136.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 95K searches
Review moat
Bad13,987.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch