45
tether
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.91avg listing price — sweet spot $15–$100
Review moat
Great226.53avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.05–$95.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 89K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch