47
tablet case
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Market size
Good$281K$281K/yr · 921K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.70–$19.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,036.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand