49
swr meter
Skip itSoft demand (-4.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.00avg listing price — sweet spot $15–$100
Review moat
Good619.57avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$479K$479K/yr · 225K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.04–$242.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Signals High Price