36
switch tester
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible90.47avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.24avg listing price — sweet spot $15–$100
Price range
Great$12.01–$55.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.4%return rate — above 5% kills the launch gate
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 66K searches