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swing speed radar
Skip itPrices mostly outside the sweet spot ($34.05–$660.15) — this niche doesn't clear our bar today.
Growth
Incredible+397.0%90-day search growth — must beat 0% to launch
Review moat
Good575.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$201.10avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 25K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$34.05–$660.15cheapest to priciest tracked listing — scored on the share inside $15–$100