45
survey tripod
Skip itA small market ($133K/yr) — this niche doesn't clear our bar today.
Avg price
Great$95.98avg listing price — sweet spot $15–$100
Review moat
Good891.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$46.71–$183.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 42K searches
Signals High Price