60
surge protector flat plug
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$8.61–$28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$530K$530K/yr · 391K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,226.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality