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surface pro 7 case
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.51avg listing price — sweet spot $15–$100
Price range
Great$10.00–$33.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,483.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$123K$123K/yr · 191K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals High Returns