46
surface go 3 case
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$10.22–$93.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good682.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 52K searches