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surface dock
Worth a lookShows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 326K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good539.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good$128.87avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$27.67–$235.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals High Price