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superhero backdrop
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great173.88avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.74avg listing price — sweet spot $15–$100
Price range
Good$6.04–$32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 95K searches