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super mario backdrop
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Great135.54avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Great$9.83–$33.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 111K searches