35
stream controller
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$69.46avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$312K$312K/yr · 235K searches
Review moat
Okay1,937.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$44.77–$168.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price