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stray kids stickers
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible94avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.56–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 254K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier