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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 9Conversion 12Competition 8Returns 50Price range 91Avg price 95Brand share 4Review moat 85Quality gap 38

Avg price

Incredible$30.01

avg listing price — sweet spot $15–$100

Price range

Great$11.54–$73.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great302.8

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 233K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

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