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stitch and angel gender reveal decorations
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great400.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$5.95–$48.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 147K searches
Signals Low Review Barrier