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sticker box
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Incredible18.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$53.00avg listing price — sweet spot $15–$100
Price range
Good$35.71–$122.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 140K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale