stern saver
Worth a lookShows a sweet-spot price point ($27.93 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible$27.93avg listing price — sweet spot $15–$100
Price range
Incredible$15.48–$44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great207.76avg incumbent reviews — the moat a new listing must climb
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$43K$43K/yr · 37K searches
Brand share
Bad97%top-5 brand share — brand-locked demand