45
step up transformer 110v to 220v
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Avg price
Great$70.13avg listing price — sweet spot $15–$100
Review moat
Good607.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.10–$162.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$272K$272K/yr · 232K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate