45
step and repeat stand
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$82.21avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,324.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay$34.90–$241.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 36K searches
Returns
Bad8.0%return rate — above 5% kills the launch gate