54
starlink case
Worth a lookShows a thin review moat (130 avg reviews), but strong incumbent ratings (4.6★) keeps it on the watch list.
Review moat
Great129.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$79.24avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$520K$520K/yr · 117K searches
Price range
Okay$27.84–$176.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality