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st-link v2
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great110.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Price range
Great$6.03–$73.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 33K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Low Review Barrier