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ssd case
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.30–$27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 178K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Review moat
Bad15,658.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand