40
square stand
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Great$48.92avg listing price — sweet spot $15–$100
Price range
Great$27.69–$121.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good527.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Market size
Okay$192K$192K/yr · 158K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad12.1%return rate — above 5% kills the launch gate
Signals High Returns