45
spy watch
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$79.44avg listing price — sweet spot $15–$100
Review moat
Good677.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$25.37–$169.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 153K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale