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speck ipad mini 6 case
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.17avg listing price — sweet spot $15–$100
Price range
Great$6.73–$58.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,073.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 108K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch