38
speaker shelf
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Price range
Great$9.40–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,604.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 113K searches
Signals High Returns